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Author
Schiffman, Leon G
Title
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
Imprint
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010
Copies
Location
Call No.
Status
Female Library
HF5415.32 S35 2010
Available
Edition
10th ed
Description
xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior
Motivation research (Marketing)
Added Author
Kanuk, Leslie Lazar
Wisenblit, Joseph
ISBN
9780135053010
0135053013
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